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Processing: When analyzing the data and its implications, Presentation: When sharing your findings with others. The cereal company had falsely claimed that the Mini-Wheats improved "children's attentiveness, memory and other cognitive functions,"according to Associated Press. In fact, 21% have incurred both financial and health losses. The claim is misleading. Ads for Dannon's popular Activia brand yogurt landed the company with a class action settlement of $45 million in 2010, according to ABC News. consider their social media campaigns to be successful. This caused a spike in misleading statistics and misinterpretation of data. Misleading Statistics & Data: How To Protect Yourself Against Bad Misleading statistics examples ranged from Fox News' coverage of politics to The Times newspaper's claim that it beat the competition with slightly distorted graphs about circulation. . Specifically, Uber lied about drivers hourly wages in 2017 in an effort to attract more people to work for them. Misleading Statistics - The New American The closest follow-ups are Singapore (14.4%), India (7.9%), Vietnam (6.2%), and China (5.6%). 14 False Advertising Scandals That Cost Brands Millions - Business Insider You can make large tables with up to millions of rows, or you can use advanced filters and search, or you can go wild and make it editable. Its the same sort of paradox when you encounter statistics like these. Those claims were deemed deceptive, and Skechers settled for $50 million. The plaintiffs were awarded a total of $4.9 million in 2016. A line of cedar oil-based products from Chemical Free Solutions LLC claimed to prevent bed bug infestations a statement unsupported by science. Those experts had actually been paid for their endorsements. Energy drinks company Red Bull was sued in 2014 for its slogan "Red Bull gives you wings." Truth In Advertising | Federal Trade Commission The company settled the complaint for nearly $2.6 million. Those numbers make it appear that Reebok had done extensive research into the benefits of the shoe. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Unfortunately, though, a significant number of marketing experts today care only about the power aspect and engage in a variety of questionable advertising tactics in an attempt to increase their sales. The complaint the ADA received argued that this was a breach of the advertising rules in the UK. The company settled with the FTC for $3.5 million. So the survey was only conducted with those from a certain socio-economic status. In 2001, the Korean Ministry of Construction and Transportation had uncovered the misrepresentation, which, for some models, overstated horsepower by 10%. In the ad, Tesco was criticized for implying that the whole meat industry was implicated in the horse meat fiasco, which was untrue.
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misleading statistics in advertising examples