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C. are not used enough to be considered a separate advertising category. A. ads provide additional information that may be of value in making a purchase decision. D. It is generally considered unsuitable for inexpensive consumer products. C. syndicated newspaper supplements. Lack of demographic selectivity C. magazines are low-involvement advertising medium. B. It refers to newspaper display advertising done by marketers of branded products. Raiment is using _____ to attract readers' attention. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Communications objectives are derived from marketing objectives. York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} C. farm magazines are a hybrid of consumer and business magazines. Velocity Inc. makes shoes for athletes. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. C. agate line. Chapter 12: Test 2 Flashcards | Quizlet Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Today, magazines are the primary source of entertainment apart from news and information. Services Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? B. adding farm magazines to business magazines would make the category too large. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com B. gatefold. D. overruns. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? E. overrun fold. B. they furnish accurate information about the number of magazines in circulation that are actually read.
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which of the following is true of consumer magazines?