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Soon after, the executive launched L.A. Gear with one style that came in 10 colors. How the Greenbergs Became One of the Most Storied Footwear Families //The Skechers family breaks the Manhattan Beach real estate record 30 percent of Skechers' customers walking out with more than one The "trendy" know to be seen in Skechers shoes; L.A. Gear is pass. Britney Spears hawked Skechers, but only overseas, so that the company could avoid establishing too much of a bubble-gum image. Mr. Greenberg was recognized with Footwear News prestigious Lifetime Achievement Award in 2015 for his influence and impact on the footwear industry. In November 2001, Skechers announced it had signed a worldwide endorsement deal with L.A. Laker basketball player Rick Fox. Mr. Greenberg also founded the Skechers Foundation and the annual Skechers Pier to Pier Friendship Walk, which has raised over $17 million for children with special needs and education.
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